# PMS Coach

Focussed on improving the lives of countless women suffering from severe PMS, PMS Coach provides a mobile app to track your symptoms alongside your hormonal cycle. Through lifestyle coaching and qualitative information the app aims to ease the day to day life of millions of women.

- Case study by Bram Rutten, freelance designer (https://www.bramrutten.be/)
- Page: https://www.bramrutten.be/work/pms-coach
- Services: Branding, Application design, Webdesign, Webflow development
- Website: https://www.pms.coach

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![The PMS Coach logo](https://www.bramrutten.be/_astro/logo.YAtfiL9X_Z1wJeai.webp)
![Decorative branding elements from PMS Coach](https://www.bramrutten.be/_astro/stack.CtnLcuER_Z1tnWTT.webp)

![PMS Coach Website screen designs](https://www.bramrutten.be/_astro/website.CFEuMTPC_BRpMF.webp)
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![Two PMS Coach screens: Today, showing the luteal phase of the cycle, and a check-in asking which symptoms apply.](https://www.bramrutten.be/_astro/app-screens.DIFw22JG_22GFKa.webp)

## Challenges & solutions

For the PMS Coach app the focus was and will always be to lower the friction for users to track their (mostly negative) symptoms. It's important that using the app isn't another 'task you have to do'. By making it easy to rate your days/symptoms alongside your hormonal cycle we provide valuable insights and lifestyle tips.

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![App store images for the PMS Coach app.](https://www.bramrutten.be/_astro/app-store-images.7OAeuca8_Z1I2rFf.webp)
![Overview of different screen types in the PMS Coach app](https://www.bramrutten.be/_astro/app-screens-2.6wIST9ns_1mSwYu.webp)
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![Three steps of the PMS Coach daily check-in: a greeting, the symptom questions, and a summary of the week.](https://www.bramrutten.be/_astro/app-screens-3.BSvcfMYk_Z1Ou5Bg.webp)

## Conclusion & learnings

We've conducted quite a bit of user research and involved our target group from the very start. This made it easier for us to confidently layout the app and its functionality. We opted for a clean, light and colourful design. The app feels both professional and manages to lighten the burden of a bad day.