PMS Coach

Focussed on improving the lives of countless women suffering from severe PMS, PMS Coach provides a mobile app to track your symptoms alongside your hormonal cycle. Through lifestyle coaching and qualitative information the app aims to ease the day to day life of millions of women.

www.pms.coach
  • Branding
  • Application design
  • Webdesign
  • Webflow development
The PMS Coach logo
Decorative branding elements from PMS Coach
PMS Coach Website screen designs

Challenges & solutions

For the PMS Coach app the focus was and will always be to lower the friction for users to track their (mostly negative) symptoms. It’s important that using the app isn’t another ‘task you have to do’. By making it easy to rate your days/symptoms alongside your hormonal cycle we provide valuable insights and lifestyle tips.

Two PMS Coach screens: Today, showing the luteal phase of the cycle, and a check-in asking which symptoms apply.
App store images for the PMS Coach app.
Overview of different screen types in the PMS Coach app

Conclusion & learnings

We’ve conducted quite a bit of user research and involved our target group from the very start. This made it easier for us to confidently layout the app and its functionality. We opted for a clean, light and colourful design. The app feels both professional and manages to lighten the burden of a bad day.

Three steps of the PMS Coach daily check-in: a greeting, the symptom questions, and a summary of the week.

Get in touch

What do you need? (optional, pick any)
How a product looks and how it works, designed together. I map the journey, test the flow, then shape the interface people actually see.
Websites that are clear, fast and easy to keep up to date. Structure and design are planned together, so everything hangs together from the first page to the last.
Dashboards, tools and apps with a lot going on, made easy to use. I work out the flows and states first, then design every screen.
I build the design in Webflow so it is responsive, fast and easy for your team to edit. A clean structure and a CMS that makes sense, so day-to-day changes need no developer.
A name, logo and visual identity that look like you everywhere. I set the look and tone, so the rest of your design has something solid to build on.
A shared library of components, styles and rules that keeps your product consistent as it grows. Designers and developers work from the same source.