Bram Rutten Freelance designer

Bram with his gravel bike, in cycling kit and a helmet.
Portrait of Bram Rutten, in glasses and a green hoodie.

Harnessing years of expertise in user experience design, I prioritise understanding and fulfilling user needs, ensuring every interaction is intuitive and impactful.

Versatile designer with over 10 years of experience in UI/UX design, I've worked with major clients like Telenet and KBC, both as a freelancer and consultant. My career and broad hunger for learning have provided me deep insights into the design industry and human psychology.

My passion and experience come to light when working with startups and small businesses. Alongside my girlfriend, I co-founded PMS Coach, where we developed an app to help women with severe PMS. Thinking up creative solutions and strategies makes me come alive.

Get in touch

Services

  • UI & UX designHow a product looks and how it works, designed together. I map the journey, test the flow, then shape the interface people actually see.
  • WebdesignWebsites that are clear, fast and easy to keep up to date. Structure and design are planned together, so everything hangs together from the first page to the last.
  • Application designDashboards, tools and apps with a lot going on, made easy to use. I work out the flows and states first, then design every screen.
  • Webflow developmentI build the design in Webflow so it is responsive, fast and easy for your team to edit. A clean structure and a CMS that makes sense, so day-to-day changes need no developer.
  • BrandingA name, logo and visual identity that look like you everywhere. I set the look and tone, so the rest of your design has something solid to build on.
  • Design systemsA shared library of components, styles and rules that keeps your product consistent as it grows. Designers and developers work from the same source.

Clients include

  1. Taste's library of references, with a car photo being dragged onto the Portfolio taste collection in the tray at the bottom.

    Taste

    My own library of design references. Images, sites, videos and notes, saved in one click, described by AI and found again by what they look like.

    • UI & UX design
    • Application design
  2. Two PMS Coach app screens, Today and a symptom check-in, on an orange background.

    PMS Coach

    Focussed on improving the lives of women with severe PMS, PMS Coach is a mobile app to track your symptoms alongside your hormonal cycle.

    • Branding
    • Application design
    • Webdesign
    • Webflow development
  3. An Astroventures billboard with an astronaut and the line “An extraordinary journey beyond the stars!”

    Astroventures

    Astroventures is a made-up space tourism company. A full brand identity and website concept: futuristic typography, posters, billboards and web design.

    • Branding
    • Webdesign
  4. The Shelfion homepage: 'Smarter shelf-life decisions. In minutes.' on dark green.

    Shelfion

    Shelfion predicts how long food stays good in minutes instead of months of lab testing. I helped name it, designed its brand and website, and helped shape the first version of its software.

    • Branding
    • Webdesign
  5. The Lender Labs dashboard, with account performance, activity, favourites and active loans, on a dark interface.

    Lender Labs

    Lender Labs is a web3 company aggregating financial products surrounding NFTs. Such as lending/borrowing SOL by using non-fungible tokens as collateral.

    • Application design
    • UI & UX design

Get in touch

What do you need? (optional)
How a product looks and how it works, designed together. I map the journey, test the flow, then shape the interface people actually see.
Websites that are clear, fast and easy to keep up to date. Structure and design are planned together, so everything hangs together from the first page to the last.
Dashboards, tools and apps with a lot going on, made easy to use. I work out the flows and states first, then design every screen.
I build the design in Webflow so it is responsive, fast and easy for your team to edit. A clean structure and a CMS that makes sense, so day-to-day changes need no developer.
A name, logo and visual identity that look like you everywhere. I set the look and tone, so the rest of your design has something solid to build on.
A shared library of components, styles and rules that keeps your product consistent as it grows. Designers and developers work from the same source.