Shelfion

Shelfion, formerly I-Challenge, predicts the shelf-life of food products in minutes instead of months of lab testing. Its software runs on validated microbial growth models, backed by test kits, its own laboratory and consultancy. I was involved from the name onwards, designed the brand, the logo and the website, and helped shape the early version of the software.

www.shelfion.com
  • Branding
  • Webdesign
The Shelfion homepage: 'Smarter shelf-life decisions. In minutes.' above the shelf-life simulation tool, on dark green.

From I-Challenge to Shelfion

The company started out as I-Challenge, after the challenge tests its lab runs on food products. As it grew into software that predicts shelf-life, the name had to evolve as well. Together we landed on Shelfion: short, ownable, and built on the shelf-life every customer comes for.

Brand exploration: 'Your lab, reimagined.' in bright green on dark green, over the outline of the f.

A mark made from the ‘f’

The f in the word mark carries the identity: its upright strokes stand on their own as the app icon and the favicon. A bright, almost electric green gives the product one colour that always means Shelfion. As a bonus the ‘f’ refers to the mathematical function used in their prediction algorithms.

The Shelfion wordmark on dark green, and its icon as a favicon in a browser tab next to shelfion.com.
The wordmark in white on black and in black on white; the on-light version is drawn slightly heavier.
Five pages of the Shelfion website side by side: Home, How it works, Features, Test kits and About us.

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What do you need? (optional)
How a product looks and how it works, designed together. I map the journey, test the flow, then shape the interface people actually see.
Websites that are clear, fast and easy to keep up to date. Structure and design are planned together, so everything hangs together from the first page to the last.
Dashboards, tools and apps with a lot going on, made easy to use. I work out the flows and states first, then design every screen.
I build the design in Webflow so it is responsive, fast and easy for your team to edit. A clean structure and a CMS that makes sense, so day-to-day changes need no developer.
A name, logo and visual identity that look like you everywhere. I set the look and tone, so the rest of your design has something solid to build on.
A shared library of components, styles and rules that keeps your product consistent as it grows. Designers and developers work from the same source.